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Saturday 31 January 2009

Social proof

Social proof it's a very powerful psychological trigger that can really influence the way people act.

As humans we do things based on what other humans do.

We are more likely to make a decision or take an action when we have seen PROOF that someone else has also made the same decision. The choice becomes that much easier when we realize people "just like us" (similar demographics) have made the exact same choices too.

It's like I'm walking to a football game to go to my seat and 40,000 people in front of me are lined up going through the gates waiting to enter the stadium. Instead of analyzing where to go , I'll just follow along with the crowd. It's sort of like monkey see, monkey do.

We are very, VERY much influenced by people around us, especially if we feel people around us are similar to us. And that's the underlying concept behind social proof.

Social proof is a powerful concept because, if we can subtly "demonstrate" to women that other women, just like them, are attracted to us, are interested in us, enjoy hanging out with us or they simply want us, they are more likely to make the same decision.

The fact is that women are VERY competitive creatures. Especially when it comes to men. The good news is that if you know how to take advantage of this, and BRING OUT that sense of COMPETITION in a woman, you will be able to make a woman feel STRONG feelings of attracting for you VERY quickly...

The bottom line is that this stuff is POWERFUL,it triggers ATTRACTION, and it communicates to a woman that you GET IT, AND it helps you to reach inside and touch a woman in a way she's always wanted, and in a way that she responds to powerfully.

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